CIMA-qualified. Two decades of FD experience. Built a framework that does more than compliance — because that’s what business owners actually need.
I built Inspire FD because I kept seeing the same thing. Brilliant business owners, working incredibly hard, with less freedom than they deserved — and accountants who were telling them what had happened last year instead of helping them decide what happens next.
I’m a CIMA-qualified FD with over two decades of experience working alongside UK SME owner-managers. I’ve seen businesses from the inside — the cash flow pressures, the uncertainty of not knowing whether the plan is working, the creeping realisation that the business is running you rather than the other way around.
I became a Value Builder Advisor and Motivational Maps Practitioner because I wanted a structured way to help business owners build something genuinely valuable — not just a profitable business, but one that gives them Financial Freedom, Time Freedom, and Mind Freedom.
I work as a solo practitioner, which means when you engage Inspire FD, you get me — not a junior account manager. Every meeting, every report, every piece of analysis is delivered personally. I run a deliberately efficient practice, which means I spend less time on administration and more time thinking about your business.
Explore the Inspire Framework →Building a valuable business is only half the story. Through Inspire FS, every client has access to personal and business financial planning — investment, retirement, protection and mortgage advice — integrated directly into the Inspire Framework.
Explore Inspire FSThe Ignite meeting is complimentary, no-obligation, and focused entirely on you. Or start with your Freedom Score if you’d like something to bring to the conversation.
Book an Ignite Meeting → Discover Your Freedom Score